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| Joseph Bitran, Enterprizer |
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Joseph Bitran has more than thirty years of international experience in marketing and management of major initiatives, including systems design, enterprise modeling concepts and applications, computer-based training and simulation systems, and facilitation consulting. He worked with financial, information, industrial, and governmental enterprises in a variety of national and business cultures in the USA, Europe, southern Africa, and Israel. His current focus is business development, marketing and conceptual design of “expert solutions” and “intelligent tools” that empower enterprise managers and consultants to perform with speed and confidence. He is interested in policy planning, threat scenarios and response planning at national and community levels, bridging the gap between strategy and operations, and supporting implementation. Joseph lives in Highland Park, New Jersey, USA. He was educated at the Hebrew University of Jerusalem and Edinburgh University, Scotland.
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Innovation Management in R&D – a pharmaEnterprizer Mini Workshop
Joseph Bitran, Enterprizer
During this workshop, participants will interact with pharmaEnterprizer®, a software solution created by Enterprizer Technologies. It supports managers and scientists in drug discovery, conceptualization and development of potential products, commercialization and marketing, as well as management of potential product portfolios, under various business, market and regulatory scenarios. pharmaEnterprizer® supports the entire process with embedded expertise together with built-in design, assessment, prioritization, optimization, and management reporting functionalities. It may also include built-in processes, such as:
* Market attractiveness evaluation
* Science attractiveness evaluation, including:
- Disease area attractiveness
- Technology attractiveness
- Overall Market & Science Attractiveness
* Risk Evaluation, including:
- Discovery Management incorporating customer-specific approaches
* Portfolio Analysis, including:
- Using uncertainty analysis to compare projects across a portfolio.
pharmaEnterprizer® supports the achievement of customer objectives, such as:
* Developing a Discovery Vision for a client’s research organization, including:
- Facilitated workshop approach
- Integrating partners’ philosophies
- Creating a unified Discovery Vision
* Embedding project attractiveness process into the research organization, including:
- Implementing working systems that allow all projects to be assessed in a consistent manner
- Undertaking a “Drivers of Value” analysis for each therapeutic area to identify key “Value Driven Milestones” in each project
Enterprizer Technologies LLC (ETL) creates specialized software solutions that support managers and consultants in strategic and operational analysis, planning and implementation, helping them to achieve successful outcomes with speed and confidence. Created with and driven by Enterprizer®, an innovative enterprise modeling system developed by ETL, each solution combines a structured framework with a unique rules-based scoring system that generates ‘success scores’ and offers improvement strategies as well as optimized prescriptions for improvement and implementation. Users of Enterprizer® solutions are quickly able to address enterprise initiatives or challenges and the expected deliverables. They can also:
* Perform multi-parameter analysis of stakeholders and success factors;
* quickly model, assess, analyze and prioritize enterprise initiatives and deliverables;
* gain multi-dimensional visualization of ‘success’ individual and comparative;
* gain insights into the factors that influence success;
* Identify actionable and manageable performance goals;
* identify and craft strategies under various ‘what-if’ scenarios; and
* generate optimized ‘prescriptions’ for improvement and implementation.
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